On the Bus Bulk

Loyalty Shopper Burlap Tote
A branding and print project for a mock bulk grocery loyalty program. The goal was to design branded packaging that felt true to the store's identity — the result: a hand-sewn burlap tote that's practical, brand-forward, and rooted in the store's hippy-inspired commitment to reducing waste and rewarding its loyal customers.
On the Bus Bulk, Loyalty Shopper large burlap tote/sack exterior view displaying the On the Bus bulk store logo image and typography
On the Bus Bulk, Loyalty Shopper large burlap tote/sack, interior view displaying the rainbow tiedye like lining